Bing Shopping Ads for Cheaper Automotive Clicks
Reach automotive buyers on Microsoft where clicks cost less.
Most automotive sellers pour everything into Google and ignore Microsoft, where CPCs are often cheaper and competition is thinner. We set up your Microsoft Merchant Center feed and Shopping campaigns so you capture a profitable audience your competitors are skipping.
Who it's for: Automotive sellers already on Google who want cheaper incremental traffic from Microsoft Shopping.
Problems we solve
If any of these sound like your day, there's software that fixes it.
You're 100% dependent on Google and its rising CPCs.
Bing and Microsoft's Shopping surfaces are an untapped channel for you.
Setting up a second merchant feed feels like duplicate work you can't spare.
You suspect there's cheaper traffic but no time to test it.
Older, higher-intent automotive buyers on Microsoft go unreached.
What we build
Concrete deliverables, shaped to how your business actually runs.
A Microsoft Merchant Center feed built and validated for your catalog.
Shopping campaigns structured for automotive intent and fitment.
Feed sync so your Microsoft catalog stays aligned with your Google one.
Bid and budget strategy tuned to Microsoft's lower-CPC dynamics.
Conversion tracking so you can compare true cost-per-order against Google.
Ongoing monitoring to keep listings approved and campaigns efficient.
We run multi-channel paid acquisition for AutoBuffy, including Microsoft surfaces.
We reuse the compliant feed work we already do for Google to launch Microsoft fast.
We report Microsoft cost-per-order side by side with Google so the value is clear.
Questions we get asked
Straight answers. If yours isn't here, ask us below.
Is Bing Shopping worth it for automotive?
Often yes. CPCs are frequently lower and competition thinner, so incremental profitable orders come cheaper than on Google for many sellers.
Do I need a separate feed for Microsoft?
Yes, but we build it from the same catalog work we do for Google, so it's fast and stays in sync rather than being duplicate effort.
Can you import my existing Google campaigns?
Microsoft supports importing from Google as a starting point, but we rebuild and re-tune for Microsoft's dynamics so you don't just inherit weak spots.
How do I know if it's actually cheaper?
We track conversions and report Microsoft cost-per-order directly against Google, so you see the real comparison, not just CPC headlines.
How much extra budget do I need?
You can start with a small test budget. If the cost-per-order beats Google, we scale it; if not, you've risked very little.
Tell us the problem
Describe what's slowing you down. We'll tell you — free — whether software can fix it, roughly what it takes, and what it saves you.
Let's open the Microsoft channel and grab the cheaper automotive clicks your competitors ignore.
Tell us the problem, we'll figure out the technology. No 40-page spec, no discovery retainer — just a fast, honest conversation about what to build.
Tell us the problem