Google Merchant Center Feed Build & Management
Clean, compliant feeds that get your parts approved and in front of buyers.
Automotive feeds break in ways generic e-commerce feeds never do: fitment, GTINs, and part attributes trip up approval and bury your listings. We build and maintain a Merchant Center feed that stays compliant, so your catalog shows up in Shopping and free listings.
Who it's for: Parts sellers and automotive brands who want their full catalog approved and visible across Google Shopping and free listings.
Problems we solve
If any of these sound like your day, there's software that fixes it.
Products get disapproved for missing GTINs, MPNs, or fitment data.
Your feed doesn't communicate year/make/model fitment to Google.
Free listings are turned off or misconfigured, leaving traffic on the table.
Feed errors pile up and nobody has time to fix them one by one.
Titles and attributes aren't optimized for how buyers actually search for parts.
What we build
Concrete deliverables, shaped to how your business actually runs.
A complete Merchant Center feed built from your catalog with correct part attributes.
Fitment and vehicle-compatibility data mapped into Google's structure.
Automated feed rules and validation to keep disapprovals from creeping back.
Shopping plus free listings configured so you capture both paid and organic surfaces.
Optimized product titles and types tuned to automotive search intent.
Ongoing monitoring with fixes pushed before errors cost you impressions.
We manage product feeds for AutoBuffy's own large automotive catalog.
We've handled fitment and attribute compliance at scale across millions of SKUs.
Our feed automation catches and fixes errors continuously, not once a quarter.
Questions we get asked
Straight answers. If yours isn't here, ask us below.
Can you handle fitment and vehicle compatibility in the feed?
Yes. Mapping year, make, model, and part attributes into Google's structure is exactly where automotive feeds usually fail, and it's what we specialize in.
My products keep getting disapproved. Can you fix that?
We audit every disapproval reason, correct the underlying attribute or identifier issues, and add rules so the same errors don't return.
Do free listings really matter?
Yes. Free listings put your products on Google Shopping surfaces at no media cost. We make sure they're enabled and optimized alongside paid.
What if I don't have GTINs for my parts?
Many automotive parts don't. We configure MPN and brand identifiers correctly and flag items as needed so they stay eligible.
Do you just build the feed or manage it ongoing?
Both. We can do a one-time build or maintain the feed continuously with monitoring, fixes, and optimization as your catalog changes.
Tell us the problem
Describe what's slowing you down. We'll tell you — free — whether software can fix it, roughly what it takes, and what it saves you.
Send us your catalog and we'll get it approved, compliant, and visible across Google Shopping and free listings.
Tell us the problem, we'll figure out the technology. No 40-page spec, no discovery retainer — just a fast, honest conversation about what to build.
Tell us the problem