Pricing Automation and Rules-Based Repricing
Win the sale without giving away the margin.
Static prices leave money on the table, and manual repricing can't keep up with the market. We build pricing automation that applies your rules, respects your floors, and uses win strategies to take the target accounts and channels that matter most. You set the strategy, our AI does the work every minute of the day.
Who it's for: Parts sellers, distributors, and dealers who compete on marketplaces or serve tiered B2B accounts.
Problems we solve
If any of these sound like your day, there's software that fixes it.
Racing to the bottom on marketplace prices to stay visible
Margins quietly eroding because prices never get revisited
No way to price aggressively on target accounts without hurting the rest
Repricing spreadsheets that take hours and are stale on arrival
Cost changes from suppliers that don't flow through to sell prices
What we build
Concrete deliverables, shaped to how your business actually runs.
Rules-based repricing with hard margin floors and ceilings
Win-strategy logic to take specific accounts, channels, or buy boxes
Cost-change triggers that reprice automatically when supplier costs move
Segment pricing by brand, category, customer tier, or channel
Change logs and approvals so you always know why a price moved
Simulations that show margin impact before a rule goes live
We price 3.88M SKUs on our own AutoBuffy platform against live market conditions
We've built cost-to-price pipelines that flow supplier changes straight to sell prices
Our AI-native builds let us model your exact pricing rules, not a generic template
Questions we get asked
Straight answers. If yours isn't here, ask us below.
How is this different from a standard marketplace repricer?
Off-the-shelf repricers only chase the lowest price. We build rules around your margins, brands, and target accounts, so you win the sales worth winning instead of every race to the bottom.
Can I protect my margins while still being competitive?
Yes. Every rule respects hard floors and ceilings you define, so the system can move price within a safe band but never sells below the margin you set.
What is win-strategy pricing?
It's pricing tuned to capture a specific outcome, like taking a named account, holding a buy box, or defending a category, rather than reacting blindly to competitors.
Will price update automatically when my supplier costs change?
Yes. We connect your cost feeds so a supplier cost change can trigger a reprice within your rules, keeping margins intact without manual edits.
Can I review changes before they go live?
You choose. Rules can run fully automated or route through approvals, and every change is logged with the reason it fired.
Tell us the problem
Describe what's slowing you down. We'll tell you — free — whether software can fix it, roughly what it takes, and what it saves you.
Send us your pricing headaches and we'll show you where automation pays for itself.
Tell us the problem, we'll figure out the technology. No 40-page spec, no discovery retainer — just a fast, honest conversation about what to build.
Tell us the problem